Position Objective
The objective of this position is to plan and coordinate our content development and publication across all platforms.
Responsibilities & Duties
The primary responsibilities and duties in this role include (not limited to):
- Develop and maintain a content calendar to coordinate content publication across all channels
- Present ideas for regular content “columns” on the blog, etc. (for example, possibly columns such as Trials Skills, Training, Health and Nutrition, Competition Scene, Trials Gear, Bike Maintenance, etc.)
- Perform market research to identify themes and ideas for content topics based on what’s happening around the world in trials, what riders want to know, etc.
- Find trials related causes to support, collaboration opportunities, etc.
- Present content ideas to the founder and the team
- Collaborate with the founder and the team to select content topics and publication timing
- Collaborate with content creators to develop target keywords, hashtags, etc. to help drive traffic to the content
- Find and coordinate guest content creators (e.g., to cover topics for our columns)
- Maintain contact with content creators to help support meeting our planned deadlines
Impact of This Role
With a single content creator (i.e., the founder), this role will help guide where to focus our limited capacity to create the most valuable content. It will also likely guide us in seeking others to join the team or generate guest posts, because we will have a better understanding of what we need and which experts to seek. As the team grows, this role will enable us to develop more content to cover a broader array of themes in a coordinated fashion. Additionally, having a plan will allow us to use our team more efficiently. We’ll have a better picture of what events are coming up around the world and prepare in advance to develop associated content. Most importantly, this role will support growth so that we can provide better value to the trials community.
Position Type
Volunteer – part time (unpaid)
Qualifications
Required
- Passion for bike trials!
- Ability to communicate effectively in English (written and verbal)
Preferred
- Trials rider (current or in the past)
- Prior experience in a similar role
- Experience using Google Docs
- Experience using social media and social media marketing
- Experience in blogging or journalism
- Experience in using SEO and optimizing content for a variety of platforms
Competency
You will be expected to have and/or develop the following abilities and behaviors:
- Solid understanding of bike trials, at least from a general perspective
- Ability to communicate clearly and effectively (written and verbal)
- Curiosity and a desire to learn
- Ability to manage your time effectively
- Ability to work collaboratively as part of a team
- Ability to develop and maintain editorial calendars
- Ability to perform research, including online searches, participating in online discussions, contacting and interviewing people, etc. as applicable to identify relevant topics and themes, upcoming events, and important news
- Ability to synthesize ideas for content topics, themes, and series based on your research
- Understanding of how different online algorithms work, at least on a basic level, to guide content selection and creation that is not only valuable and meaningful, but that drives traffic and engagement across platforms (e.g., Google/Bing, YouTube, Instagram, etc.)
- Ability to reach out to people you’ve never met (despite fear of rejection)
- Ability to use social media and other communications tools effectively to find and connect with potential guest content creators (e.g., Instagram)
- Ability to be persuasive (but not pushy)
Benefits of the Work
Serving in this role, you will help guide the development and production of content that we provide across all channels; successful execution will be extremely rewarding! You will gain and/or build your experience in online journalism and marketing. You will also gain additional contacts in the trials community and potentially for your career, depending on what you do (or plan to do) for a living. You’ll also likely gain a significant amount of knowledge and perspectives about aspects of trials that you hadn’t previously known or considered. And of course you’ll have the satisfaction that comes from being part of a team that continues to support and grow the trials community!
How to Apply
For more details about the overall organization, the work environment, how to apply for the position, etc. please visit the volunteer landing page.
